Tom Sachs

“McDonald’s”

Installation view from “McDonald’s” at Tomio Koyama Gallery, Tokyo, 2005 ©Tom Sachs

【Introduction】
Tom Sachs’s art pieces can be described as sort of “handmade piece from ready-made goods” For instance, his toilet bowl art piece is stitched together with logos of PRADA and “McDonald?ユs value-set” art piece is wrapped with HERMES’s orange wrapping paper. This craft manufacture-like art pieces are shaped into amateurish details. McDonalds and HERMES are very familiar consumption images for us nowadays. Tom’s art pieces are created those familiar logo images, but he is mixing totally different two brand images up, such as McDonalds and HERMES.
One of his art pieces is the Holly family in the horse barn for celebrating Christmas. In this art piece, “Hello Kitty” occupies the scene instead of Virgin Mary and Jesus Christ.
CHANEL is the most gorgeous symbol in the fashion world. But this time it is used for the image of covering the guillotine. Tom Sachs combined an antilogy notion to his art pieces using these holy and earthy, fancy and violence. At the same time, his art pieces are not be placed a disproportionate emphasis on to the political and stayed its existence value in an ironical aspect, this is because of his own peculiar humor.

【Concept】
His biggest exhibition of “Nutsy’s” is presented at Guggenheim Museum, Berlin. This art piece is showed with a life size and a size, which is reduced 25 times from its original size.
The exhibition space is divided into 16 and each of these have got own themes and this space is named as”Nutsy’s Cup” which is designed to the racing venue. There are the architectural model of Le Corbusier and the reproduction of Mies van der Rohe?ユs furnishing exhibition in this space. Tom Sachs allocates the McDonalds?ユ booth to serve some hamburgers and drinks to the racing audiences. In the middle of the racing venue, models of Villa Savoye and McDonalds’ drive-through are facing each other. The title of this art piece is “McBusier” which is a pun for Le Corbusier and McDonalds. Tom Sachs shows us not only famous architectures and McDonalds which are treated as high art and low art. But his exhibition spaces are full of playful mind and lampoonery.
This time at Tomio Koyama Gallery, his McDonalds’ booth from “Nutsy’s” and other 10 unpublished new art pieces are coming to this exhibition.

  • Installation view from "McDonald's" at Tomio Koyama Gallery, Tokyo, 2005 ©Tom Sachs
  • Installation view from "McDonald's" at Tomio Koyama Gallery, Tokyo, 2005 ©Tom Sachs